In the toughest economic times parents will still buy for their children, even if it means they’ll have to do without. There are a lot of factors that affect this choice—everything from basic necessity (children constantly grow and want everything) to societal pressures (who wants their kid to look like a ragamuffin?). While the music business has struggled in recent years amid a changing climate of distribution and technology, the children’s genre seems to be doing just fine.

Perhaps it was the opportunity in the marketplace (and the fact that he has a five year old) that inspired famed hip-hop producer Prince Paul to enter the kids market this month with Baby Loves Hip-Hop Presents The Dino 5. The songs on the album are about a hip-hop crew of kid dinosaurs, and it’s a “hip-hop record for kids and parents to enjoy together.”

Fortunately for Prince Paul, who’s produced an array of landmark albums for De La Soul (3 Feet High and Rising), 3rd Bass, Gravediggaz, MC Paul Barman and Chris Rock, his beats, rhymes and kid-friendly tunes don’t suck at all. Prince Paul (who assumes the alias of DJ Stegosaurus on the album) assembled an all-star crew of MCs (all of whom have kids) to record the voices on the full-length: Chali 2na (MC T-Rex), Wordsworth (Billy Bronosaurus), Ladybug Mecca of Digable Planets (Tracy Triceratops) and Scratch of The Roots (TEO Pterodactyl).

You can check out “What About 10?” here, and keep in mind that like Trix it's for kids. Apparently this album’s best-selling predecessor is called Baby Loves Disco. Judging solely by its title I predict that one’s gotta suck.