Music News from New York and Beyond


Does Yo Gabba Gabba have other motives?

Posted on May 09, 2008

yogabbagabba.jpgWhile channel surfing the other day, I came across indie rockers The Shins playing their tune "It's Okay, Try Again" on Nick Jr's runaway hit, Yo Gabba Gabba. Initially surprised to see the indie rockers on cable, it took a few minutes to realize that they were playing among a swarm of furry, brightly colored creatures. For the next few minutes, my entire brain shut down, and I became engrossed in the children's show.

Apparently, I'm not alone. Yesterday, ABC News ran an article that questioned the audience for Yo Gabba Gabba, claiming that the show has acquired a cult following of 20-somethings -- most of them, potheads. Like Teletubbies, this children's show has become the visual equivalent of the munchies -- maybe I'm being a conspiracy freak, but this seems to be intentional. The show has become eye candy for the brainless, as producers embed unnecessary cameos throughout, all geared to a 20-something demographic. Guests musicians have included The Aquabats, Shiny Toy Guns, Biz Markie, Sean Kingston and other artists that are foreign to toddlers and their parents, yet well known among the stoner set. Anyone watch this show?

Check out video of Elijah Wood singing Numa Numa under the cut.

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