LimeWire Music Blog

Brooklyn-based electro-pop outfit The Bloodsugars (so-named for their diabetic, energetic frontman Jason Rabinowitz) have always worn their hearts on their sleeves, and their newest full-length release, I Can’t Go On, I’ll Go On, is no exception. Taken from a Samuel Beckett novel, the album’s title suggests strength in the face of adversity, and the source of The Bloodsugars’ strength is on full display here, meshing elements of ’80s pop, electronica, and modern funk into songs that make you wanna dance, no matter what life’s throwing your way. Buoyed by defiant optimism, the album starts out with the infectious single “Light At The End of The Tunnel,” drawing the listener in with Brendan O’Grady’s warm, gently-swung bass line under Rabinowitz’s pure, reedy vocals. Hints of Toto and the Postal Service arise in the tracks “Pedestrian Boogie” and “Falling Makes You Blue,” but The Bloodsugars get into unique and darker territory with songs like “Form Function,” with its dirty synth lines from keyboardist Matt Katz and an all-out cry in the chorus (”I don’t see where I fit in”) — a cry likely shared by many an indie Brooklyn band trying to find their place. The album’s closing track “Before The Accident” is arguably the most affecting of the bunch. A passionate testament to a relationship tested in big ways, it showcases the indispensable skills of all four members, and allows Rabinowitz’s brave, pure-hearted lyrics to shine. As evidenced by the album title, it seems that no matter the struggle, The Bloodsugars are in it for the long haul. Sweet.